Sourcing
We believe in doing what's right.
We partner with people who are dedicated to doing the right thing — never cutting corners, and always looking for ways to improve. Discover why we're the trusted source of high-quality protein for families across the country.
100% Grass-Fed, Grass-Finished Beef
- 100% grass-fed and grass-finished
- Humanely raised
- Never given antibiotics or added hormones, ever
- Source of omega-3s, vitamins, and minerals
More About Our Beef
Our cattle are humanely raised, 100% grass-fed, and free to roam on grassy pastures throughout their entire lives.
If you're buying grass-fed beef at the grocery store, you might not be getting what you expect. Typically, grain-fed or grass-fed cattle start their lives on pasture eating grass — but only grass-fed and grass-finished beef stays on pasture eating grass for their entire lives.
We source the majority of our beef from Australia, where they've built an entire system on certifying pasture-raised meat. Australia has very high animal welfare standards, and our partners there are leaders in regenerative ranching practices.
Pork Raised Crate-Free
- Humanely raised, crate-free
- All vegetarian feed*
- Never given antibiotics or added hormones, ever
More About Our Pork
We believe in better from the ground up — and that means reducing slatted floors and eliminating gestation crates and farrowing crates for hogs. Our hogs are raised in barns with deep bedding and access to fresh air.
Many of our pork products are sourced from pigs with heritage-breed lineage. These breeds include (but are not limited to) Duroc, Berkshire, and Chester White.
Our hogs are fed an all-vegetarian diet and are raised with traditional, sustainable farming methods.
*Except milk proteins
Free-Range Organic Chicken
- Free-range
- USDA Certified Organic (with Certified Organic feed)
- Global Animal Partnership Step 3 (GAP 3) certified
- No antibiotics or added hormones, ever*
More About Our Chicken
Our chickens have GAP 3 certification, which means they meet enhanced outdoor-access and higher-welfare requirements.
GAP 1: No cages, no crowding
Chickens live in a stationary housing structure, are provided space to express natural behaviour, and are given access to enrichment.
GAP 2: Enriched environment
Everything in GAP 1 plus an indoor environment with at least two different types of added enrichment.
GAP 3: Enhanced outdoor access
Birds are required to have outdoor access for at least 50% of their life.
Trusted Partners and Fair Labor Practices
We believe in better every step of the way. That includes working with people we trust at meat processing facilities with the highest standards for quality.
Trusting Our Partners
We work exclusively with processing facilities that meet the highest animal welfare standards in the industry. Our partners are committed to humane handling practices, minimising stress on animals at every stage — because doing right by the animals is non-negotiable for us.
Honoring Our Team
We believe in fair labour practices. In line with our family and community values, we seek partners who treat their employees as part of a team — and we're ever thankful for the dedication of the people who make our work possible.
Better starts here.
Build my dog's plan